Hui Wen's profile

过大礼 Betrothal Gift & Returning of Gift

Betrothal Gift is one of the important steps in traditional Chinese wedding because it signifies the promise of the groom’s family to the bride’s family.  My project is to modernized these large array of wedding gifts while also letting the younger generation to appreciate and carry on this important and meaningful traditional ritual. There are two packaging which are betrothal gift and returning of gift. Each packaging will have 12 gifts with fortune meaning.
The meaning of the brand is a stop for people to go through when falling in love. It is a wedding gift brand that aims to promote the traditional Chinese Wedding while also encouraging the younger generation to know more about these customs.
There will have a poster to introduce six etiquettes from proposal to wedding in a traditional Chinese wedding.
Betrothal Gift
First Layer
The first layer includes some expensive items such as jewelry, wine, vouchers, and a red envelope for dowry.

Second Layer
The second layer is full of food such as jujube, peanut, longan, lotus seed, dried lily, candy, food can, wedding pastries, and noodles.
Third Layer
The last layer consists of items for worshiping god which are a pair of candles, incense, and fire crackers.
Returning of Gift
The bride's family will returned half of the gifts and also some other items to thank the groom's family.
First Layer
The first layer consists of jewelry, yuan coins, charcoal, a voucher of Taro leaf, a Chinese Bodice, and a red envelope for dowry.
Second Layer
The second layer is mostly the same except for the grain and brown sugar.
Third Layer
For the third layer of returning gifts, the item for worshipping god is the same as the betrothal gift.
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过大礼 Betrothal Gift & Returning of Gift
Published:

过大礼 Betrothal Gift & Returning of Gift

Published: